For Talanx, we developed a strategy that anchors the company in the public discourse through the person of its CEO Torsten Leue – with the aim of making attitude visible and tapping into new target groups: from top executives and talents to investors and the media.

The focus is on the format we designed, “Expect the Unexpected – Torsten Leue in Dialogue”: a curated discussion platform that brings the purpose of Talanx to life. The CEO does not appear as a lone voice, but in an exchange with leading minds from science, business and society – on transformation topics such as urbanization, mobility, cyber or energy, always linked back to specific entrepreneurial issues. We use our established network from science, culture and civil society to select our discussion partners – and thus bring voices into the conversation that make the discourse unusual and substantial: Cyber psychologists, energy economists, professors of urban studies or thought leaders in digital transformation. Designed as a cross-media series – recorded talks, LinkedIn distribution, media library and accompanying media work – a continuous thought leadership channel is created instead of selective communication.

The result: As CEO, Torsten Leue is becoming a credible voice for future and transformation issues – and Talanx is positioning itself not only as an insurer, but also as a co-creator of social developments: as an orientation for employees, a magnet for talent and a confidence-building authority for investors and the public.