BOROS designed a strong umbrella brand for Philip Morris GmbH that unites the company’s many initiatives to strengthen social cohesion in Germany. We conceptualized and designed the entire online and social media presence of Powered by Philip Morris. The initiatives include a study on the reality of life in Germany and an award for social commitment.
Since 2017, we have been the lead agency and contact for all strategic, communicative and creative measures for all CSR projects.

