We developed a strategic repositioning for Philip Morris Germany: away from isolated CSR measures and towards a consistent narrative that combines economic transformation, cultural commitment and political connectivity.

The starting point was “The Power of the Arts” – a cultural format we conceived that focused on art as a mirror of social transformation and established Philip Morris as an enabler of open, progressive discourse. After three years of development, acceptance and the creation of a “credibility hype”, we developed the umbrella brand “Powered by Philip Morris”: a strategic platform that bundles and reframes all activities – with a clear public affairs logic and formats that work specifically at the interfaces of business, politics and society.

The result: Philip Morris is now a relevant player in the socio-political discourse in Germany – with a platform that combines cultural projects, economic issues and political narratives into a consistent overall picture.

Powered by Philip Morris
The Power of the Arts
Power for Democracy
Corporate Representation