We were responsible for the entire brand development of the luxury online-only brand Josephinenhütte. For the webshop, we developed a purist look that makes the lightness of the hand-blown glasses tangible through fine typography and an image concept inspired by the aesthetics of wabi-sabi.
The modular interface focuses on form, light and materiality – and translates glass craftsmanship excellence into a user-oriented, digital shopping experience.
