Since 1997, the music festival Heidelberger Frühling has been a magnet for the most important artists and young talents of the classical music scene. BOROS develops the Heidelberger Frühling as an umbrella brand for a variety of other formats, festivals and institutions.

BOROS conceived the brand architecture and the new corporate design. In addition, BOROS was responsible for the development of the new website and all communication media for the upcoming festival seasons.