We are developing a cross-media campaign on “Generationenkapital” for the Federal Ministry of Finance.

“Generationenkapital” is a new, additional component for financing statutory pension insurance. With loans from the federal budget and the transfer of own funds from the federal government, a capital stock is to be built up, the income from which is to contribute to the stabilisation of pension insurance contributions in the statutory pension insurance scheme in the future.

Further Cases