For the creative.summit 2024, we developed an eye-catching key visual that dynamically showcases the central idea of “Turn around” in a typographically sharpened way. The reduced, modular look combines attitude with high adaptability across all analog and digital touchpoints.

The concise brand identity accompanies the discourse of NRW’s creative industries in a visually powerful way, both digitally and analog.

BOROS has been advising the Ministry of Economic Affairs of North Rhine-Westphalia on location policy issues since 2010. Our six-strong team works under the creative.nrw brand in the Cologne office set up for this task. There we develop network strategies and advisory services for the cultural and creative industries in NRW.

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