With creative.nrw, we developed a visual system on behalf of the Ministry of Economic Affairs of North Rhine-Westphalia that makes the diversity of activities in the creative industries in NRW tangible through a modular design and color concept.
The illustrations by Shiwen Sven Wang lend the appearance an independent, recognizable signature with a high degree of appeal.
Selected merchandise items increase the visibility in the physical space as well as the identification of the community.
BOROS has been advising the Ministry of Economic Affairs of North Rhine-Westphalia on location policy issues since 2010. Our six-strong team works under the creative.nrw brand in the Cologne office set up for this task. There we develop network strategies and advisory services for the cultural and creative industries in NRW.
