Constantin Brancusi (1876-1957) is one of the most influential sculptors of the 20th century. Together with the Centre Pompidou in Paris, the Neue Nationalgalerie in Berlin is presenting the first comprehensive exhibition of the artist’s work in Germany for more than 50 years.

BOROS was responsible for the overall communication for the Brancusi exhibition at the Neue Nationalgalerie, which encompassed the overarching strategic concept, the exhibition design, the cross-media campaign and the catalogue in collaboration with DISTANZ Verlag.

At the heart of the exhibition’s communication strategy is Brancusi’s “Muse”, which serves as a leitmotif to create a high recognition value and continuity in all media. The reduced and elegant visual language is continued inside the exhibition, so that the sculptures take center stage and their unique presence is shown to its best advantage.