Christian Boros has been the founder and managing director of the agency since 1990. His integrative approach combines strategic brand consulting with high design quality. He is responsible for defining and sharpening brand positioning and supports complex transformation processes for international clients.

Christian is also the initiator of the Boros Foundation and founder of DISTANZ Verlag. His passion for art and culture flows directly into his work as a brand developer and shapes the cultural relevance of BOROS.

Carolin Paulus has been in charge of conceptual development at BOROS as Managing Director since 2020. Carolin studied political science in Cologne and has many years of experience in the fields of strategic communication, location promotion and political consulting.

She is responsible for the strategic positioning of organizations, executives and industries that want to be not only visible but also relevant in the pre-political and social sphere.

Martina Schiffer-Gottfried has been with BOROS since 2007 and is a member of the management team. A graduate economist specializing in strategic marketing, she has many years of experience in managing complex digital and communication projects. Her area of responsibility lies in the conception and management of major industrial projects.

Martina is responsible for the quality assurance of all agency processes. Her structured process management ensures that high-performance digital ecosystems and cross-media campaigns are implemented on budget.

Maximilian Riedel is head of creation at BOROS – he sets the creative direction of the agency and shapes the visual output of BOROS. His work is sharp, reduced and has its own language: design that doesn’t explain itself, but asserts itself. Max has been with us since 2016.

Max’s team consists of communication designers, UI and UX designers, typography specialists and motion designers.

Selma Sanner leads the consulting team at BOROS. Her team consists of academics in the fields of political science, cultural studies, art history, and social and business communication.

Selma studied theater studies in Amsterdam and cultural and media management at Freie Universität Berlin—a background that combines conceptual thinking with an understanding of how communication really works. Selma has been with us since 2018.

Heike Neumann has been managing the planning and implementation of complex digital and communication projects at BOROS since 2008. Her core competence lies in strategic consulting for website relaunches and platform projects, especially for clients in the public sector.

Heike knows the trends and developments in this field well enough to not only support her clients, but to think ahead. She has extensive experience in the management and quality assurance of web projects based on TYPO3 and WordPress.

Björn Schwefer has been shaping the design development at BOROS since 2004. He is responsible for the conception and implementation of comprehensive design systems for brands and digital platforms. His focus is on defining visual guidelines that translate strategic transformation into effective design.

Björn’s expertise in typography and design has received numerous international awards.